If you talk to non-clinicians in the health care industry, you may not be surprised to find they are not overly impressed with the average clinician’s understanding of business philosophy. Who would blame us clinicians? We focus on patient care, and the most important thing we may learn about the “business” of conventional medicine is how to optimize billing and coding. We are clinicians first, so scientific principles were the laser focus of our education. Unfortunately, we could have missed out on some big-picture principles in other industries.
One such teaching, Pareto’s Principle, stands out. Vilfredo Pareto was born in Italy in 1848 and considered an important philosopher and economist for this finding. The story behind the principle stemmed from his observation of his pea garden. He noted that 20% of the pea plants generated 80% of the healthy pea pods. He was initially surprised by this disproportionate yield. With deepening curiosity, he noted that 20% of the Italian population seemed to own 80% of the land. This “80/20 rule” applied to many situations, it seemed, and so it was noted: Eighty percent of results generally come from just 20% of the action. Today, it serves as the basis for how various companies invest dollars, streamline processes, determine key products, and much more.
So, what does this “80/20 rule” have to do with the cardiometabolic disease epidemic? One would likely agree it is the single most important chronic disease epidemic to address nationally due to its impact on patient morbidity and mortality. Although we have known about this epidemic for decades, the prevailing strategy doesn’t seem to be bending the curve much. Consider for a moment it’s because we are not appropriately analyzing for what I call the “magic 20%.” These 20% of therapeutic strategies would yield 80% of the desired cardiometabolic outcomes in our practices. In functional and integrative medicine, the ‘magic 20%’ is clear. It’s what truly gets our patients better time and time again: a health-focused, anti-inflammatory lifestyle coupled with a handful of key nutrients. Well, you may be thinking this is old news—good lifestyle and targeted supplements. Yes, however, how successful are we in actually getting patients to adopt their personalized lifestyle and supplement routine long-term? That’s the $64,000 question (an old game show phrase, in case you are overthinking that number)!
Luckily, Pareto’s Principle reminds us we should analyze our office systems to see how we prioritize our time, energy, money and human resources. Could we be wasting precious resources ignorantly spending them on things that only contribute to the remaining 20% of the total desired outcomes? Does it make sense to put 80% of your focused efforts to only create a 20% return on your investment? You guessed it…the answer is, “No!” If we want to improve our clinical, operational and financial outcomes, we must start to nail down our office’s “magic 20%” and then scale that in order to collectively and decisively make a real difference to the patients and families affected by this preventable and modifiable epidemic.
Join me for a webinar on August 22nd to learn how to better use your skills and resources to best support all involved in the health care space and, hopefully, reverse some chronic diseases in the process!
Shilpa P. Saxena, MD
Shilpa P. Saxena, MD is a Board-Certified Family Practice physician whose passion and purpose come to life through sharing her innovative patient education and practice management solutions in her classic ‘keep it simple’ style. She serves as Faculty with the Institute for Functional Medicine, the Arizona Center for Integrative Medicine, the University of Miami, Miller School of Medicine, the Metabolic Medical Institute at George Washington University and most recently, joined the Lifestyle Matrix Resource Center serving as the Clinical Expert for the CM Vitals Program. Dr. Saxena is an expert in the Group Visit medical model, creator of Group Visit Toolkits, and co-author of The Ingredients Matter: India.